Every agency boss is looking for new business. The anxiety of wondering where the next profitable client is coming from is what keeps every agency CEO and Managing Director awake at night.
Closing On Your Terms
[New Business Mastery For Agencies]
If your agency is not winning new business, it’s dying. New business is the oxygen for every agency, it ensures solid growth for your business, creates momentum and high morale among your team, and keeps your services and client relationships fresh and vibrant.
Sadly, too many agencies do not have a consistent, successful new business process at the heart of their operations to ensure they not only survive, but thrive. Many hope to be invited to pitch for a company’s business, but ‘hope’ is not a sustainable new business strategy.
WHAT THEY SAY
Comments from industry.
“If nearly every conversation I’ve had with senior executives in agency land for the past three months is even half right, the industry is as close to being on its knees as it has in the 20 years I’ve been writing about it.
“One minute the argument is around blue-chip brands and their short-sighted procurement teams relentlessly driving down agency margins. The next, it’s agencies so desperate for new business that they’re offering stupid deals and promises – unsolicited by clients – in order to win an account. Pitch consultants confirm this.
“Whatever the case, agencies clearly are in a race to the bottom and it could well signal consolidation and rationalisation is coming faster than we think. The industry needs to work something out.”
Paul McIntyre, AdNews Editor-In-Chief, (Nov 2013)
“In my experience most agencies approach new business development like a game of chance – ‘maybe they’ll get lucky on the next roll of the dice’. It’s rarely pro-active, or planned. It’s also usually random and spasmodic in its dedication.
Everyone and no-one drives it. So the end result is: you hope like hell you’re being noticed in the market, and wait for the phone to ring. Hardly a get-rich- quick model. Problem is, most of us are ‘too busy flying the plane, to fix it’.
“So just as you buy expertise to do the work, why wouldn’t you buy expertise to ensure the pipeline of work is always full? New Business Methodology is the pipeline – or lifeline – that…can make the connections and has the results to prove it. So if you want more ‘hit’ than ‘miss’, I suggest you give [them] a call.”
Christine Gardner, Managing Partner, M&C Saatchi
“NBM introduced me and my business to the science of new business. They showed me how to take a business and to shape and polish it into something that businesses can buy. The depth of the deep dive into the business was crucial. Interestingly the answers were already there we just didn’t know it.
“They helped us uncover the brilliant gems just sitting there for all to enjoy. We started slowly telling our tale and as business showed interest we grew in ourselves as business people. We learned how to target business. We learned how to talk to business and we learned how to ask for the business. The business has grown exponentially [in the last 18 months]. We have seen gross profit increase by an impressive 246% off a relatively strong base.”
Mark Alexander, CEO & Founder of Bamboo Marketing
The New Business
Methodology for Agencies
The New Business Methodology is the culmination of 20 years’ experience in devising, training, implementing and assessing new business programs across a wide variety of agency types.
It can turn a struggling agency into a team of new business masters who can secure paid, profitable projects from a ‘cold’ prospect in just three meetings.
Without having to pitch.
We bring an impartial view to your challenges with benchmarking drawn from hundreds of projects. We will come into your agency with a fresh perspective and establish a system that is tailored to your business. We have a clear process to do this.
Imagine investing in a company that did not have a sales department, did not advertise, promote, or use PR consistently, did not have a consumer positioning, and did not have a long term marketing plan. You might be investing 10 or 12 hours a day in one right now – your company.
Remove Yourself From
the Race to the Bottom
Consider the New Business Methodology for Agencies as risk management.
Remove yourself from the race to the bottom; stop relying on invitations to pitches and spending hundreds of thousands of dollars on what is, essentially, a gamble. Wipe out the long nights of overtime and stress on staff and the toll it takes on your current clients.
No matter what type of agency you run – from
boutique to multinational, from advertising to media, from digital to design, from packaging to promotion – we have deep insight into your pain points and can offer you a solution.
The New Business Methodology, which is outlined in the following pages, is our proven process for any type of agency that wants to take the stress out of new business and enjoy all the benefits that a successful new business program can deliver.
Inhibitors to Success
The New Business Methodology for Agencies is a strategic, systematic and consistent program that successful agencies use to keep their pipeline full.
It provides the best opportunities to meet and build authentic relationships with future clients while realigning the agency to close on their terms.
Our proven system is a comprehensive 32 step program that adds up to new business success.
Customised for each agency, the New Business Methodology bridges the gap that exists between the unique business needs of each potential new client and the capabilities of the agency.
Using an extensive range of training modules and a full complement of tools required to win new business, our system removes the anxiety that agency bosses have in wondering where their next profitable client is coming from by entrenching itself into the core business practice of the agency, to ensure ongoing success.
If you are an agency boss who is considering a refreshed approach to new business and is willing to commit to a positive mindset while fostering a proactive culture of growth, then this powerful program towards new business mastery is for you.
What It Takes to Win New Business
Take the Journey to
New Business Mastery
NEW BUSINESS METHODOLOGY
Most agencies hope to be invited to pitch for a prospect’s business. “Hope” is not a legitimate or sustainable new business strategy
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"Closing On Your Terms" is a trademark of New Business Methodology.