Over her 25-year career she has advised thousands of agency CEOs around the world on how to win more business from current and future clients – without relying on pitching. This depth of knowledge and years of global industry data enables her to transform an agency’s ability to achieve fast-paced profitable growth.
A sought-after speaker on new business best practice and how to keep your pipeline full, she is the creator of New Business MasteryTM for Agencies, instilling commercial rigour into agencies’ efforts to ensure they are match-fit to win business.
