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The OUCH! Factor™ Report 2021

The hidden cost of pitching revealed.

Download the OUCH! Factor™ Report to read the findings of a survey of c.120 Australian agencies and marketers from across the industry. The report reveals agency win rates, why CMOs go to market, how the indies vs the networks perform, which sector gets the spoils of the pitching pot, and which discipline is the most awarded.

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    Most agencies pitch – but what does it really cost them? And how do they stack up against competitors?

    NBM’s OUCH! Factor™ report gives detailed analysis of the findings from a national survey of c 120 Australian agencies across digital, media, PR, full service, creative and more.

    Did you know the reported average win rate across all agency disciplines is 48%? 

    But with this impressive 1 in 2 win rate, which sector and agency size is reaping the highest rewards? How may hours do agencies spend pitching, what do they have to invest to get the win – and how much is it worth when they do win?

    Download the report for more insight on the cost of time spent pitching, the average tenure of an agency, and to understand the OUCH! Factor™ – what it really costs agencies to pitch.

    Download now!

    About New Business Methodology

    Get fit for scale. 

    NBM is a growth consultancy that helps agencies to master their approach to new business. Using our proven methodology, we show agency businesses how to drive top-line growth and bottom line margins, delivering transformational growth.

    Over our 25-year history we have advised thousands of agency CEOs around the world on how to win more business from current and future clients – without relying on pitching. Our holistic, commercial approach to new business enables ambitious agency CEOs to fast track their agency’s growth.

    Read more…