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The OUCH! Factor™ Report 2022

The hidden cost of pitching revealed.

Download our second OUCH! Factor Report to read the results of a survey of c. 110 Australian agencies and marketers from across the industry. The report reveals the latest agency performance – win rates, the amount and value of resources required to win a pitch and which agencies were the winners and losers by size, agency, ownership structure and sector. This second report also shows changes compared to the previous year.

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    Most agencies pitch – but what does it really cost them? And how do they stack up against competitors?

    NBM’s OUCH! Factor™ report gives detailed analysis of the findings from a national survey of c 110 Australian agencies across digital, media, PR, full service, creative and more.

    Did you know the reported average win rate across all agency disciplines is 50%? 

    But with this impressive 1 in 2 win rate, which sector and agency size is reaping the highest rewards? How may hours do agencies spend pitching, what do they have to invest to get the win – and how much is it worth when they do win?

    Download the report for more insight on the cost of time spent pitching and to understand the OUCH! Factor™ – what it really costs agencies to pitch.

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    About New Business Methodology

    Get fit for scale. 

    NBM is a growth consultancy that helps agencies to master their approach to new business. Using our proven methodology, we show agency businesses how to drive top-line growth and bottom line margins, delivering transformational growth.

    Over our 25-year history we have advised thousands of agency CEOs around the world on how to win more business from current and future clients – without relying on pitching. Our holistic, commercial approach to new business enables ambitious agency CEOs to fast track their agency’s growth.

    Read more…