New business is the oxygen every agency needs to breathe to stay alive, to thrive. New business allows your agency to grow, to attract and retain the brightest talent, and to keep your services and client relationships fresh and vibrant.
Successful agencies have a new business process at the heart of their business. New Business Methodology can come into your agency with a fresh perspective and a clear process to establish a system that is tailored to your business.
If you want a pipeline that’s always full of the best new business prospects for your agency, you need the New Business Methodology. You’ll never have to pitch again.
Closing On Your Terms
[New Business Mastery For Agencies]
WHAT THEY SAY
Comments from industry.
“If nearly every conversation I’ve had with senior executives in agency land for the past three months is even half right, the industry is as close to being on its knees as it has in the 20 years I’ve been writing about it.
“One minute the argument is around blue-chip brands and their short-sighted procurement teams relentlessly driving down agency margins. The next, it’s agencies so desperate for new business that they’re offering stupid deals and promises – unsolicited by clients – in order to win an account. Pitch consultants confirm this.
“Whatever the case, agencies clearly are in a race to the bottom and it could well signal consolidation and rationalisation is coming faster than we think. The industry needs to work something out.”
Paul McIntyre, AdNews Editor-In-Chief, (Nov 2013)
“In my experience most agencies approach new business development like a game of chance – ‘maybe they’ll get lucky on the next roll of the dice’. It’s rarely pro-active, or planned. It’s also usually random and spasmodic in its dedication.
Everyone and no-one drives it. So the end result is: you hope like hell you’re being noticed in the market, and wait for the phone to ring. Hardly a get-rich- quick model. Problem is, most of us are ‘too busy flying the plane, to fix it’.
“So just as you buy expertise to do the work, why wouldn’t you buy expertise to ensure the pipeline of work is always full? New Business Methodology is the pipeline – or lifeline – that…can make the connections and has the results to prove it. So if you want more ‘hit’ than ‘miss’, I suggest you give [them] a call.”
Christine Gardner, Managing Partner, M&C Saatchi
“NBM introduced me and my business to the science of new business. They showed me how to take a business and to shape and polish it into something that businesses can buy. The depth of the deep dive into the business was crucial. Interestingly the answers were already there we just didn’t know it.
“They helped us uncover the brilliant gems just sitting there for all to enjoy. We started slowly telling our tale and as business showed interest we grew in ourselves as business people. We learned how to target business. We learned how to talk to business and we learned how to ask for the business. The business has grown exponentially [in the last 18 months]. We have seen gross profit increase by an impressive 246% off a relatively strong base.”
Mark Alexander, CEO & Founder of Bamboo Marketing
The New Business
Methodology for Agencies
The New Business Methodology is the culmination of 20 years experience in devising, training, implementing and assessing new business programs across a wide variety of agency types.
It can turn a struggling agency into a team of new business masters who can secure paid, profitable projects from a ‘cold’ prospect in just three meetings.
Without having to pitch.
The New Business Methodology is a clear process to establish a successful new business program into any agency. It is customisable to any business, providing the tools, skills and resources you need to build and maintain your own program.
New business is not a pitch process. It is a consistent, sustained relationship-building program that will put you at the top of mind of your ideal prospects.
Remove Yourself From
the Race to the Bottom
Consider the New Business Methodology for Agencies as risk management.
Remove yourself from the race to the bottom; stop relying on invitations to pitches and spending hundreds of thousands of dollars on what is, essentially, a gamble. Wipe out the long nights of overtime and stress on staff and the toll it takes on your current clients.
No matter what type of agency you run – from
boutique to multinational, from advertising to media, from digital to design, from packaging to promotion – we have deep insight into your pain points and can offer you a solution.
The New Business Methodology, which is outlined in the following pages, is our proven process for any type of agency that wants to take the stress out of new business and enjoy all the benefits that a successful new business program can deliver.
The Path to New Business Success
The secret to winning new business is a strategic, systematic and consistent program that keeps your pipeline full.
The New Business Methodology provides a proven system and a step-by-step process that allows you to meet and build authentic relationships with your future clients.
We customise the Methodology to your agency, bridging the gap between the unique business needs of each prospective client and the capabilities of your agency.
We provide and extensive range of training modules and a full complement of tools that you require to win new business.
Our system will help you sleep at night, knowing where your next profitable client is coming from, and that you are providing a stimulating and rewarding environment for your staff.
If you are considering a refreshed approach to new business for your agency, and you are committed to a positive mindset and a proactive culture of growth, the New Business Mastery program is for you.
What It Takes to Win New Business
Take the Journey to
New Business Mastery
Most agencies hope to be invited to pitch for a prospect’s business. “Hope” is not a legitimate or sustainable new business strategy