New business is the oxygen every agency needs to breathe to stay alive, to thrive. New business allows your agency to grow, to attract and retain the brightest talent, and to keep your services and client relationships fresh and vibrant.

Successful agencies have a new business process at the heart of their business. New Business Methodology can come into your agency with a fresh perspective and a clear process to establish a system that is tailored to your business.


If you want a pipeline that’s always full of the best new business prospects for your agency, you need the New Business Methodology. You’ll never have to pitch again.

Closing On Your Terms

[New Business Mastery For Agencies]



Comments from industry.


The New Business

Methodology for Agencies

The New Business Methodology is the culmination of 20 years experience in devising, training, implementing and assessing new business programs across a wide variety of agency types.

It can turn a struggling agency into a team of new business masters who can secure paid, profitable projects from a ‘cold’ prospect in just three meetings.


Without having to pitch.

The New Business Methodology is a clear process to establish a successful new business program into any agency. It is customisable to any business, providing the tools, skills and resources you need to build and maintain your own program.



New business is not a pitch process. It is a consistent, sustained relationship-building program that will put you at the top of mind of your ideal prospects.

Remove Yourself From

the Race to the Bottom

Consider the New Business Methodology for Agencies as risk management.

Remove yourself from the race to the bottom; stop relying on invitations to pitches and spending hundreds of thousands of dollars on what is, essentially, a gamble. Wipe out the long nights of overtime and stress on staff and the toll it takes on your current clients.

No matter what type of agency you run – from

boutique to multinational, from advertising to media, from digital to design, from packaging to promotion – we have deep insight into your pain points and can offer you a solution.

The New Business Methodology, which is outlined in the following pages, is our proven process for any type of agency that wants to take the stress out of new business and enjoy all the benefits that a successful new business program can deliver.


The Path to New Business Success


The secret to winning new business is a strategic, systematic and consistent program that keeps your pipeline full.

The New Business Methodology provides a proven system and a step-by-step process that allows you to meet and build authentic relationships with your future clients.

We customise the Methodology to your agency, bridging the gap between the unique business needs of each prospective client and the capabilities of your agency.



We provide and extensive range of training modules and a full complement of tools that you require to win new business.

Our system will help you sleep at night, knowing where your next profitable client is coming from, and that you are providing a stimulating and rewarding environment for your staff.

If you are considering a refreshed approach to new business for your agency, and you are committed to a positive mindset and a proactive culture of growth, the New Business Mastery program is for you.



What It Takes to Win New Business

Take the Journey to

New Business Mastery


We service Australia, New Zealand

and the Asia Pacific region.

© 2014 New Business Methodology. All rights reserved.

"Closing On Your Terms" is a trademark of New Business Methodology.

Most agencies hope to be invited to pitch for a prospect’s business. “Hope” is not a legitimate or sustainable new business strategy